You’re Invited: Minnesota Food Charter Network Communications Training Webinar Series.
Do you want to foster engagement, mobilize stakeholders, influence perceptions, and ultimately achieve social change?
Join us for the Minnesota Food Charter Network Communications Training Webinar Series—four webinars focused on strategic communications skills to help people understand food systems and food systems change.
The first webinar—How Framing and Messaging Build a Movement: The Use of Master Frames in Communications— will introduce the power and rationale for using values-based frames in strategic communications.
What strategic communications is and how it differs from communications.
What research tells us about persuading audiences around food systems change, rural policy change, and inequality.
How intercultural development plays a role in effective messaging for systems change.
What master frames the Minnesota Food Charter uses and how it uses developmental messaging to reach its audience.
Invited guest speakers include Diane Benjamin, formerly of Otto Bremer Trust and Frameworks Institute and architect of food systems messaging; and Alfred Walking Bull, Communications Director, PFund Foundation.